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Number 1 for sales, number 1 for service. Why a high street agent is worth the investment when selling your home.

A recent survey*of 14,530 vendors explored the primary reason they chose their estate agent.

A huge 74% of online sellers admitted cheaper fees persuaded them to sell online. Local knowledge (38%) and face to face meetings (35%) proving the most important factors for those deciding to advertise with a high street estate agent.

Moving house can be an expensive time, so it’s natural that people want to save money where possible. Yet, does the cheapest option always give the seller the greatest value for money and the best net price?

When deciding to sell your property, cost is one of the many considerations to make. In comparison to online agents a percentage based commission may appear expensive.

But do you get what you pay for?

Factor in a personal, face to face approach together with the skills, experience and knowledge of local high street agent, accompanied viewings, and and it soon becomes clear that you’re comparing apples with oranges.

Fees: Many online estate agents request fees upfront, payable whether your house sells or not. Some offer deferred costs options, however these may need you to take out credit agreement to ensure payment in case your house doesn’t sell. The fees you see advertised online may be conditional on you using an in-house mortgage or conveyancing services, adding hundreds of pounds to the eventual price. Viewings, and other arrangements can be subject to additional charges on top.

A high street agent is paid on a no sale, no fee basis and a percentage of the price achieved so it’s in our best interest to sell your home at the best price or we simply earn nothing.

Valuation: When you approach us to value your house we offer robust conclusive evidence on likely achievable price based on our knowledge of the local market and area, rather than simply using available online data.

“We won’t just tell you what you want to hear to gain your instruction to sell as this is not only unprofessional but also wastes your time, and gives you false expectations.”

Viewings: Whilst both online and high street sellers will arrange viewings for you, many online agents will need you to show prospective buyers around the property, or charge additional fees should you want them to do so. Are you able to meet short notice viewings or those requested during standard working hours? Do you know what to say to highlight your house’s unique selling points? Are you comfortable having people in your home you don’t know?

Offers: When it comes to negotiating your offers, some online agencies are happy to assist, whereas others may leave you to haggle yourself. Our vast experience through years of property transactions is to always ensure we achieve the best price for you, don’t forget it’s what we are paid to do!

Sale agreed: Once your sale is agreed this is where your estate agent will really make the difference. Long established relationships with solicitors and extensive knowledge of the legal process means this is the part we really earn our fee. We liaise with all parties to ensure a successful completion

Tara Stone our branch manager has been with the branch since its opened in 2006, a long serving and experienced staff member which is typical at Bramleys, many of our team have been with us 25 years+! .

Our Elland office, covering the HX4, HX5 & HX6 postcodes ranks number 1 for sales on Rightmove, proving that our pricing strategy and marketing techniques are delivering the right results for our clients.



It’s well documented that moving house can be one of the most stressful life events. Having an experienced professional estate agent to help you through this process, who you can call in and see, or pick up the phone to is hugely comforting. It all comes down to how much you value your time and how much you really want to move.

Tara and her team are there to assist you with your sale, you won’t get a faceless call centre to deal with or an “expert” that has been in the job for 5 minutes. Call into the office or give us a ring on 01422 374811 to book an appointment to find out more

*Property Academy, Home Moving Trends Survey

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