Homebuyers biggest turn offs revealed

Homebuyers biggest turn offs revealed
3rd December 2021

It is bad news for smokers and those with messy neighbours who are trying to sell their home, as our new research has revealed the biggest red flags for potential buyers when it comes to booking a viewing or offer on a new home.

The research, which surveyed 1000 UK adults, found that nearly one in three (30%) of prospective buyers would be put off from booking a viewing or putting an offer in on a home that has visible tobacco staining, and almost a quarter (24%) would not enquire about a home where there signs of the owners being smokers (such as ashtrays being left out during a viewing).

Other signs that would put off a viewing would be heavily stained carpets (28%), and neighbours gardens being messy or scruffy, which would put off one in four (26%) of homebuyers. Interestingly, a neighbour's messy garden was more of a concern for house viewers than an unkempt garden of the property they were going to view.

Top ten viewing turn offs for potential buyers were:

  1. Visible tobacco staining (30%)
  2. Heavily stained carpets (28%)
  3. Neighbours garden being messy or scruffy (26%)
  4. Signs of owners being smokers (24%)
  5. Unkempt gardens (23%)
  6. Visible signs of half-done DIY (22%)
  7. Old fashioned or outdated kitchen (21%)
  8. Visible dirt or dust (20%)
  9. Old fashioned or outdated bathroom (19%)
  10. Dirty windows (18%)

Although many first time buyers may be looking for a house in need of renovation as a more affordable option, visible signs of DIY (23%) was the top turn off for homebuyers aged between 25 and 34 years old, with one in five in that age bracket also claiming that old fashioned decor, such as wallpaper or carpets, would put them off booking a viewing. Homebuyers aged over 55 were also most put off by visible signs of the previous owners being smokers, but it seems that that age group are not animal lovers, as one in five (20%) would be put off viewing a home that had signs of pets, like food bowls or cages being left out.

Our Residential Partner, Paul Keighley said: “The housing market is as competitive as ever, for both buyers and sellers. It is important that when you put your house on the market, you increase the kerb appeal as much as possible - from making sure your garden is clean and tidy and your house is as attractive as possible. Although a full renovation may not be possible before you start viewings, a fresh lick of paint, a deep clean and a declutter can do wonders for ensuring your house becomes a dream home for someone”.

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